Client : ABFOOD
Brand : OVALTINE
CAMPAIGN : OVALTINE 120 YEARS
PACKAGING DESIGN

Wall's SweetHeart

Client : Unilever Thai Trading

Brand : Wall's Ice Cream

Product : SweetHeart

Packaging Design, Product Shot, Communication Visual [Jan, 2025]

D-Nee Baby Wash

Brand : D-Nee

Client : NEO Corporate

Product : D-Nee Organic Baby Wash
Packging Design [ Oct, 2024]

Client : Unilever Thai Trading

Brand : Wall's Ice Cream

Product : Honey Butter Almond

Packaging Design, Product Shot, Communication Visual [Nov, 2023]

Client : Unilever Thai Trading

Brand : Wall's Ice Cream

Product : Callippo X Star Wars

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Packaging Design, Product Shot [June, 2020]

G-BEAT ENERGY DRINK

Client : Beat the World Co.,Ltd

Brand : G-BEAT ENERGY DRINK

Product : G-BEAT CAN | Apple Booster | Bubble Gum |

Packaging Design , Branding Design | FEB, 2022

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G-Beat, the very first energy drink in Thailand specially formulated for gamers. Our unique logo and packaging design incorporate game screen elements to create a visually striking product that stands out on store shelves. The Apple Booster variant is characterized by a vibrant neon green color, while the Bubble Gum variant features a captivating night light purple hue.

These eye-catching neon shades are guaranteed to grab your attention as you scan the fridge shelf at your local convenience store. With G-Beat, you'll feel empowered to recharge your energy levels and take on your gaming adventures with renewed vigor every time you crack open a can.

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#pentawards #packagingdesign #graphicdesign  #packaging #packagingdesign #branding #branddesign #graphicdesign #agencydesignawards #creativedesignawards  #inhousedesignawards #designawards #branddesignawards #worldbranddesignawards #packagingoftheworld #gbeatenergydrink #gbeat

DOIKHAM ICE POP

Client : Doi Kham Food Products Co.,Ltd

Brand : Doi Kham Ice Pop

Product : Ice Pop

Packaging Design , Branding Design | March, 2022

Introducing Doikham Ice Pop – the latest addition to the beloved Thai brand's range of natural fruit juice products. This summer, Doikham is all set to capture the attention of the new generation with their vibrant and refreshing ice pops.

To make Doikham Ice Pop stand out on the shelves and appeal to consumers, we have created a new character for the brand. The packaging features a striking two-tone color scheme that instantly catches the eye. The colorful design also evokes a sense of summer and promises a refreshing escape from the heat.

Doikham Ice Pop comes in three delicious variants – Plum, Strawberry, and Mango-Passion fruit. Each ice pop is made from real fruit juice and must be chilled before eating for the ultimate summer treat.

Our design aims to bring a new burst of color and flavor to the summer season, inviting consumers to indulge in the refreshing taste of Doikham Ice Pop.

#pentawards #packagingdesign #graphicdesign  #packaging #packagingdesign #branding #branddesign #graphicdesign #agencydesignawards #creativedesignawards #studentdesignawards #inhousedesignawards #designawards #branddesignawards #worldbranddesignawards #packagingoftheworld

SMIRNOFF ICE RED LIMITED EDITION

Throughout the lengthy Covid-19 lockdown period in Thailand, bars and nightclubs all over the country went dark as they were not permitted to open and serve partygoers.

In response, Smirnoff Thailand would like to launch these limited edition designs for their Smirnoff Ice Red bottles. These unique designs were created to persuade the consumer to reconnect with their feelings of the nightlife experience once again for this festive season, despite having to stay in their homes during the lockdown period.

We have created these ‘Unlockdown Party’ bottle designs by using bold and attractive red lines and stripes, modern geometric graphics and gift-wrapped motifs to create the experience of a party happening any time in your room, even if the bars and nightclubs remain closed.

In addition, these designs were also created to make these bottles stand out on the shelves, separating them from their competitors.

CORNETTO ROYALE

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Client : Unilever Thai Trading

Brand : Wall's Ice Cream

Product : Cornetto Royale

Strawberry / Chocoluv

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Packaging Design, Product Shot [Jan, 2020]

Shooting : Chamni Eye

Retouch : NewYolk House

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#pentawards #packagingdesign #graphicdesign #packaging #packagingdesign #branding #branddesign #graphicdesign #agencydesignawards #creativedesignawards #studentdesignawards #inhousedesignawards #designawards #branddesignawards #worldbranddesignawards #packagingoftheworld

Client : Brewberry Co., Ltd.

Brand : Stella Artois

Product : Stella Artois Festive Edition

[Packaging Design, Dec2022]

Client : BJC

Brand : PARTY

Product : PARTY Dessert Series

[Packaging Design, June 2022]

BESTFOOD JAM

Objective:

Bestfood Jam, the leading jam brand in Thailand, has maintained the same packaging design for nearly a decade. However, with the recent influx of imported products in the Thai market and a significant increase in jam consumption during the work-from-home period, the client wants to revitalize the entire character of Bestfood Jam. The goal is to make it competitive against other imported brands and appeal to the evolving consumer preferences.

Solution:

We propose a complete redesign of the original packaging, breathing new life into Bestfood Jam. While retaining the brand logo, the new design will introduce a new character that the jam has never seen before. It will convey a sense of naturalness while incorporating elements of premiumness. The mood and tone of Bestfood Jam will undergo a complete transformation, aligning it with contemporary aesthetics and keeping it up-to-date.

To cater to the current jam trends and lifestyle preferences, the client also launched Bestfood Jam Squeezy to market as well. This new product comes in a convenient tube format, catering to the modern consumer's desire for easy-to-use packaging options.

Client : Brand's Suntory (Thailand) Co. Ltd.

Brand : BRAND’S VETA

Product : VETA Activ14

[Packaging Design, June 2020]

Overview:

In recent years, there has been a growing trend for healthy supplements and functional drinks. In Thailand, numerous brands, both local and imported, have joined the market. Among them, Brand's VETA has been a frontrunner in the field of functional essence products for many years. Now, they are looking to enhance their brand's value and set themselves apart from the competition by emphasizing their active and scientifically-driven approach.

The Solution:

In 2020, we gave Brand's VETA a fresh new look. Incorporating a sleek silver color into the design made the packaging stand out on store shelves. The brand logo and a fruit drop were placed at the center, creating an eye-catching focal point. To emphasize the brand's scientific edge, we added an Active Atom ring that encircles the drop, showcasing VETA's dedication to advanced research and innovation. With these elements and vibrant colors, the VETA packaging became truly distinctive, making it impossible to miss among other products in convenience stores.

Client : Unilever Thai Trading

Brand : Wall's

Product : Asian Delight X DOKUM

[Packaging Design, Communication Design, Store Visibilities - June 2020-2021]

Objective:

Ovaltine aims to introduce OVALTINE FLAKE as an appealing snack for kids and teens in Indonesia. The packaging design should immediately capture the attention of the target audience, convey a sense of fun, highlight the crunchiness of the snack, and showcase its versatility to complement various desserts like donuts, ice cream, and cakes.

Solution:

We propose a fresh packaging design approach for the Ovaltine snack, leveraging vibrant pop graphics and colors to establish a distinctive character for the product. The graphical elements and color palette will evoke a sense of enjoyment and emphasize the snack's crisp texture.

The client successfully launched all six designs in the Indonesian market, creating a strong impact. Additionally, they collaborated with Wall's Ice Cream, incorporating the design into their joint product. The Ovaltine Crunchy Pop has gained significant popularity in Thailand since its launch two years ago.

Kleenex BeU 2021

📌 Pentawards Bronze 2022 -

Packaging Design

Home, Leisure & Other Markets

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Introducing the Kleenex Facial Tissue Box - the perfect addition to modernize any room.

While most facial tissue boxes on the market feature colorful designs intended to catch the consumer's attention on supermarket shelves, we recognized that these designs may not always complement the sleek, modern aesthetic of some rooms. That's why we created the Kleenex range - to offer a unique and differentiated packaging option in the tissue box category.

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Our design approach is simple and sophisticated, utilizing a special printing technique on a plain, solid color box to create a modern, minimalist look that is still visually interesting. By incorporating these boxes into your home decor, you can elevate your urban lifestyle and achieve a more cohesive, contemporary style.

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Experience the difference with the Kleenex Facial Tissue Box - the perfect choice for those seeking a clean and modern packaging option.

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#pentawards #packagingdesign #graphicdesign #reddot #reddotdesignaward #smirnoff #packaging #packagingdesign #branding #branddesign #graphicdesign #agencydesignawards #creativedesignawards #studentdesignawards #inhousedesignawards #designawards #branddesignawards #worldbranddesignawards

Brief:

Knorr Jok (Congee) is planning to launch a new product line called "Knorr Street Jok" to tap into the Jok cup market and attract the new generation of consumers. The current design of Knorr Jok's core range is perceived as boring and traditional by the new generation. The goal is to create a fresh and appealing design for Knorr Street Jok that sets it apart from the core range, appeals to the new generation of consumers, and competes with the popular instant noodle designs in Thailand.

Solution:

To captivate the new target consumers, we propose incorporating elements of street art into each packaging design. This can be achieved through the use of brush stencils, neon art graphics, and collage visual art combined with enticing food shots. Vivid colors will be employed to ensure that the new range stands out from the core range. However, the overall final design have to follow the global guideline structure, we still maintain the brush-style aesthetics and vibrant colors in the designs to enhance excitement and appeal for the target consumers.

Client : SUNTORY PEPSICO BEVERAGE (THAILAND) CO., LTD

Brand : PEPSI MAX

MAIN KV : PEPSI Regional Team

[ Out of Home Media, BTS Train Body Wrap and In-Train Decoration, Dec 2020 ]

Client : Brand's Suntory (Thailand) Co. Ltd.

Brand : BRAND’S

Product : VETA

[Packaging Design, Dec 2018]

Client : BJC

Brand : PARTY

Product : PARTY CRISPY PIE

[Packaging Design, June 2020]

Client : Unilever Thai Trading

Brand : Wall's Ice Cream

Product : ASIAN DELIGHT

[Packaging Design, Communication Visual Design, Product Shot Shooting& Retouch : Octiber, 2019]

Zanitt Craft Soda

Zanitt Craft Soda is a brand of “sparkling water” products with vibrant flavors like raspberry, orange cream, strawberry, ginger, and melon. Made for young modern women, these aromatic, refreshing drinks are alcohol-free alternatives to beers and cocktails with all the fun vibes of a Friday night out – but none of the hangover. Available in bars and restaurants.

Inspired by the famous “Grumpy Cat” meme, the brand design concept personifies a moody cat character whose free-spirited and self-serving attitude perfectly represents our independent women target. Each Zanitt Craft Soda label depicts a different chapter of our cat’s adventures in search of the perfect ingredients to please her picky palate. From out-of-this-world raspberries to mythical underwater melons, she will stop at nothing to get what she wants: the right drink for the right moment that feels good for the mind AND body.

Designed to capture our target women’s feisty feminine charm, this iconic cat motif is used across all brand touchpoints from packaging label to online content. Just one look and she’ll know… that every Zanitt Craft Soda is carefully crafted just for her.

Client : Unilever Thai Trading
Brand : Knorr Spicy Jok
Shooting : Chamni's Eye
Retouch : New Yolk House
[ Packaging Design, Nov 2018 ]

KNORR SPICY

Client : Unilever Thai Trading
Brand : Knorr Spicy Jok
Shooting : Chamni's Eye
Retouch : New Yolk House
[ Packaging Design, Nov 2018 ]

HYDROBEAT
SONGKRAN FESTIVAL

Client : Diageo Moet Hennessy (Thailand) Ltd.
Brand : Johnnie Walker & Smirnoff
Product : HYDROBEAT
[ Activation LOGO, Key-Visual, Design Guideline for Activation ]
Location : RCA, BANGKOK
Year : 2019

Wall's ASIAN Delight is coming back wit 5 new flavors!!

'Wall's Asian Delight' is a Thai fruit flavored Ice-Cream that was launched in Thailand more than ten years ago. It featured three favorite flavors of Thai desserts - Taro-Coconut, Red Bean, and Mixed-Fruit with Coconut.

This year, in June 2018, 'Asian Delight' was re-launched with five new authentic Thai flavors.- Royal Durian, Mango, Coconut, Corn, and Mango-Coconut. The client's aim with this re-launch was to expand the main customer base from Thai to Chinese, the major tourist group in Thailand.

The designer created seven colorful designs, one for each flavor, in order to attract customer attention while they are searching through the ice-cream freezer at their favorite convenient store. Splashes of coconut and pieces of fruit invite customers to savor the flavors within. This new re-launch also has Chinese script on the packages to appeal to Chinese consumers.

Moreover, the promotional displays at the store are designed with the ice-cream bars shown over a lush green banana leaf background. These displays, resembling authentic Thai desserts, are wrapped around the store freezer, making for easy product recognition.

It's time to reconnect with Asian Delight for authentic Thai flavors that you will love to enjoy!!

Client : Unilever Thai Trading
Brand : Wall's
Product : Asian Delight
[Packaging Design, Communication Design, Store Visibilities - June 2018]

Overview
UOB V Care card is a debit card which includes the benefits of personal accident insurance along with the card. 
There are three tiers of insurance benefits that are distinguished by three unique card designs.
The clients would like to upgrade their designs to attract a new, younger generation of customers to apply for these cards 
and also to find a way to communicate their selling points and benefits with these designs.

Concept
The designers visualized this idea by using popular dream destinations that the younger generation would like to visit at least once in their lifetime to be featured on the cards.
The three natural phenomenon chosen were the Northern Lights, aka Aurora Borealis, in Iceland, the Bioluminescent phytoplankton in the Maldives and the Red Yellow Mountain Stone in Utah, USA. 
These designs were printed on a card-surface and then they were cropped according to the shape of the letter ’V.’ 
These designs represent the idea that 'wherever you want to go, whatever you want to achieve, you can feel secure that you are covered by the insurance packages included with the cards. Just as the ‘V’ covers the design on the cards, you can be sure that the V Care card has you covered as well.

These three designs of the 'V Care Card' are differentiated to identify each level of accident insurance benefits.
You can apply and select the card that expresses your styles at any branch of UOB bank, beginning on the 1st, Feb 2018.

Client : UOB 
Brand : V Care Debit Card
[ Debit Card Design, March 2018 ]

Product : YOU HUNT WE COOK [Dining Bar at Gourmet Market]
Client : Gourmet Market | The Mall Department Store |
[ Communication Visual & Restaurant Marketing Materials ]

Product : YOU HUNT WE COOK [Dining Bar at Gourmet Market]
Client : Gourmet Market | The Mall Department Store |
[ Communication Visual & Restaurant Marketing Materials ]

Client : Diageo Moet Hennessy (Thailand) Ltd.
Brand : Smirnoff
Product : Drinks for Halloween
[ Product Key Visual, Logo ]
Launched Date : October, 2018

YOKYOR Seafood Delivery [Food Packaging] 
When the Bangkok seafood restaurant Yokyor expanded its business to include take-away and delivery services, it came up with the idea to create an aesthetic packaging that attracts the customer’s attention when their order is delivered. In addition, the respective marine creature is depicted on each box so as to visually convey the freshness of the seafood. The key visuals introduce five characters of sea animals that are alive and trying to break out of the box in order to illustrate the type of seafood inside: fish, crab, crayfish, cockle or squid. The cartoon-like illustrations have a comical and emotive touch.

Client : TAC Consumer
Brand : Zenya
Project Packaging Design

Welcome to new flavor, SMIRNOFF ELECTRIC BLUE
Client : Diageo Moet Hennessy (Thailand) Ltd.
Brand : Smirnoff
Product : ELECTRIC BLUE
[ Key-Visual for Store Visibilities & Online Materials ]

CLIENT : KARISMA
PROJECT : BABY WIPE PACKAGING DESIGN

Client :KImberly-Clark Thailand
Brand : Scott
Project : Scott Wet Tissue Packaging Design and Communication Key Visual

Client : Kimberly-Clark, Thailand
Brand : Kleenex
Product :  Kleenex Shea Butter
Project : Packaging Design and Communication Key Visual

EUCERIN PACKAGING CONCEPT

Client : Unilever Thai Trading
Brand : Comfort Luxury Nature
Project : BTS train wrapper design

Client : KImberly-Clark Thailand
Brand : Kleenex
Product : Kleenex TSUM TSUM facial tissue
[Packaging Design]

Client : BCT Baancha
Brand : BaanCha House of Tea
Project : Packaging Design

Client : Kimberly-Clark, Thailand
Brand : Kleenex
Project : Be-U Packaging Design
Year : 2016

Client : WOLF Co-Working Space
Project : Logo and Corporate Identity

Client : Lamoon Baby

Brand : Lamoon Baby

[ Packaging Design 2017-2018]

Illustrator : IG : fahfahfahs

Client : Lamoon Baby
Brand : Lamoon Baby
Product :  Lamoon Animal Range
Project : Packaging Design

Client : Kimberly-Clark Thailand
Brand : Kleenex Moist Wipe
[ Packaging Design ]

Client : Beiersdorf (thailand) Co.,Ltd.
Brand : Eucerin
Product : Eucerin Volume Filler
Project : Packaging Design
Year : 2014

EUCERIN VOLUME FILLER

Client : Beiersdorf (thailand) Co.,Ltd.
Brand : Eucerin
Product : Eucerin Volume Filler
Project : Product Key Visual
Year : 2014

Client : Kimberly-Clark Thailand
Project : Scott Pop Up Packaging Design

Client : Unilever Thai Trading

Brand : Wall's Ice Cream

Product : Paddle Pop

[Packaging Design, Communication Visual Design, Product Shot Shooting& Retouch : October, 2020]

Client : CIMB THAI
Project : Digital Kiosk Design
[Concept Design]

Client : Kimberly-Clark, Thailand
Brand : Scott Paper Towel
Project :  Packaging Design
Year : 2016

Client : Diageo Moet Hennessy (Thailand) Limited
Brand : SMIRNOFF
Project : Communication design on pack
               [Menu & Neck tag]
Year : 2014

Client : DIAGEO MOET HENNESSY THAILAN
Brand : Smirnoff ICE Midnight 100
Description : Concept Idea Visibility for Off-Premise Channel (Trade)